Silver Disc Interactive was the name I chose for the company I set up to produce magazine cover discs. By the mid 1990s I already had a large number magazines commissioning more and more cover disks and then VNU Publishing called me in to produce CD-Roms for Personal Computer World and What PC? There was simply too much work for me to handle alone. So, rather than turn the work down, I set up a company, secured office space and hired a small team of programmers and designers.
   I wound down the company a couple of years later when VNU decided to create their own in-house team and I therefdore didn't need all the extra assistance I had brought in. Their taking the work in-house was a commercial decision because they were spending ten to twelve thousand pounds on us each month and felt they would prefer that such a level of expenditure ought to be kept in-house and therefore spent on internal employees.
   It suited me pretty well actually as I was already setting up a company in Pasadena, California and didn't really want to have to be running them both.